Workshop: Marketing in a New Business Climate

Description

Marketing in a New Business Climate
This workshop will explore the toolkit your business needs to reach consumers and clients. Techniques for marketing continue to evolve as the economy adapts to the challenges of the post-pandemic marketplace. What does that mean for your business?
 
Learn tips and best practices you can apply right now to grow your bottom line. Presenters Shawna Freeman Lane and Rich Shockley will help you develop your own mini-marketing plan.
 
Workshop includes a marketing manual.


Presenters:

Shawna Freeman Lane is the Interim Associate Dean for Student Learning and Success, a faculty member and a former department coordinator for the Highline College Business department. She earned a Bachelor's degree in journalism in 2011 and a Master's degree in business administration from Augusta State University in 2013. She is currently completing a doctorate in education from Seattle University. She enjoys traveling, cooking and spending time with her husband, Eric, their daughters, Mary Sophia and Kennedy, and their soon-to-be-born son, James.

Rich Shockley is the Director of Small Business Programs for Highline College and Center Director for the Small Business Development Center at Highline College. He is a Certified Business Advisor and holds a Certified Global Business Professional designation.
 
He is a graduate of Western Washington University with a Bachelor of Arts in Business and has a diverse background with over 20 years of business ownership. Rich owned and operated businesses in the area of high tech where he was a partner in a computer service, sales and training business and a co-founder of a consulting business focused on business process improvement & change management. He was also a partner in a company writing trading software in partnership with a private stock trading firm, owner of a property development company and a partner in a specialty coffee retail & franchising company.